Marketing
Put marketing spend behind ticket sales
See which campaigns bring buyers through checkout and which markets produce your strongest sales. TicketSocket brings ticket revenue and customer data into the same view as your marketing activity, so your team can evaluate spend, refine audiences, and invest in the dates that need demand. Click a campaign and switch the ranking to compare clicks with revenue.
Campaigns
| Campaign | Spend | Revenue | ROAS |
|---|---|---|---|
| Meta · Family weekends | $4,200 | $31,800 | 7.6× |
| Google · Search brand | $2,600 | $27,400 | 10.5× |
| Email · Past guests | $300 | $19,600 | 65.3× |
| TikTok · Night glow | $3,100 | $9,100 | 2.9× |
| SMS · Last-minute slots | $450 | $7,400 | 16.4× |
Promotion → purchase
Meta · Family weekends
Strongest market: San Diego · $52 per order
Reach
Marketing distribution and increased exposure
Reach more buyers, turn interest into ticket sales, and give customers a reason to share the event with others. Marketing, referrals, ticketing, and distribution work together around the same purchase journey.
Full service event marketing
Our event marketing team can manage the campaign from strategy and creative through launch and optimization. Coordinate paid campaigns across Meta, Google, and TikTok with email, SMS, and referral programs, then use ticket sales data to see which efforts are driving revenue.